As part of ING Direct's sponsorship involvement with series 4 of My Business TV, PINSTRIPE MEDIA produced a mini-website to assist the promotion of a competition ING Direct was running on the television program, which offered businesses the opportunity to be featured on the program and win $10,000.
As part of this mini-website, and to help ING Direct increase their conversion rate, PINSTRIPE MEDIA developed and produced a cost-effective video demonstration of the steps involved in opening a Business Optimiser account.
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