Campaign summary

Supporting small business owners across Australia

Australia Post are instrumental in helping Aussie small business owners to grow and succeed. From shipping domestically and internationally, to ecommerce, marketing and even business administration, they offer a range of services to suit businesses of all sizes.

They’ve partnered with Kochie’s Business Builders for the last three years to create informative content to help small business owners navigate a changing world, and provide them with inspirational tips and guidance to help them succeed and thrive.

Multi-channel approach

TV episode integrations including case studies, expert interviews and News You Can Use insight segments, plus social media amplification, content repurposing, direct message posts, editorial content and native advertising.

 

Profiling real businesses

Much of the content we create focuses on profiling real Australian businesses to give other business owners an understanding of how they are overcoming common challenges (and how Australia Post can help them on that journey).

Brief

Position Australia Post as a leading supporter, thought leader and influencer for small business owners in Australia.

Objectives

Educate small business owners about the range of services Australia Post offers, and how they support small business owners to succeed.

Results

Over the course of our three year partnership the results have been exciting, with over 15 case studies of Australia Post customers filmed and hundreds of thousands of page views, social impressions and strong engagement across the digital campaign.

Case Study

Supporting business owners to grow

This Kochie’s Business Builders Case Study tackles saving while sending, and features Milestone Press founder Annabel Cornfoot together with Australia Post General Manager Rebecca Burrows.

Let's work together

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Phone
(02) 8004 6464
Email
info@pinstripemedia.com.au
Find Us
Level 5,
International Tower 3,
Barangaroo NSW 2000
Opening Hours
Monday to Friday
8:30am - 5:30pm

We work with some of Australia’s most trusted brands