Campaign summary

A long-term partnership

NAB is a key partner for the Kochie’s Business Builders, sponsoring the program since 2011. Hosted by David Koch, Kochie’s Business Builders features various segments throughout the show which focus on different small business issues, bringing in experts from companies like NAB to work with business owners from across the country and provide helpful, actionable insights.

Having always been a brand-funded program, Kochie’s Business Builders has evolved the way it integrates its sponsors over the years to focus more on a branded content marketing approach as opposed to the advertorial approach from the early years of the show. Major partners such as NAB have the opportunity to not only feature some of their customers and their stories, but also have their own personnel appearing as experts.

Integrating our partners

“Partners like NAB have an amazing wealth of knowledge, insights, and expertise that can be so valuable to small businesses. We love helping them realise that, and helping them share their knowledge with our audience”

AJ Koch, General Manager of Pinstripe Media

TV, digital and beyond

Kochie’s Business Builders, which has a weekend daytime slot between October and April, regularly averages between 150,000 and 200,000 viewers per episode, along with a strong digital following on the website, where sponsors also get featured across with display and other native and branded content.

Background

NAB want to connect with small business customers across Australia, and position their brand as a leading source of trusted insights and inspiration.

Execution

Kochie's Business Builders TV show and website integrate NAB small business owners, experts and research. This includes case studies of NAB customers, practical tips and business updates from NAB experts, as well as news and information customers can use to get ahead.

Results

The seven years of partnership have been a tremendous success, thanks in no small part to our shared vision and commitment to helping Australian small business owners succeed.

Telling real business stories

Inspiring NAB small business customers

NAB has partnered with Kochie’s Business Builders to inspire, educate and inform their small business customers. Just like Michael Jackson, an enterprising farmer from Guyra, NSW.

“Congratulations to Kochie’s Business Builders on reaching the ten year milestone. NAB is proud to have been a partner since 2011, we believe the KBB team, like NAB, lives and breathes small business being one themselves and shine a great spotlight on Australian businesses to celebrate and share their achievements.”

Michael Nearhos, GM Brand Experience, NAB.

Let's work together

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