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The Pinstripe Media story

Over ten years in business and finance media

Pinstripe Media was founded by David and Libby Koch over a decade ago. While we’ve changed dramatically in that time, our purpose has always stayed the same: to create inspirational small business and personal finance content that helps Australians improve their lives.

  • We started out as a TV production company, creating the first season of Kochie’s Business Builders on Channel Seven way back in 2007. Today, Kochie’s Business Builders is Australia’s number one small business TV show with over 200 episodes broadcast.

  • The media industry has changed a lot since we got started… and we’ve had to change with it. As we grew we quickly realised we had to embrace content marketing, digital publishing and social media, and started the Kochie’s Business Builders website to support the TV show.

  • We expanded our reach in personal finance publishing, kicking off a joint venture to supply finance content and videos to News Corp’s moneysaverHQ and launching the Hip Pocket, a money and career hub for young people.

  • 2017 was a huge year! Kochie’s Business Builders turned ten. We launched two brand new nationally broadcast TV series, the Dream Academy on Channel Seven and the Airport Economist on Sky Business and Qantas In-Flight. We moved offices from Surry Hills to International Towers in Barangaroo. And we brought two new digital publications into the Pinstripe family… Startup Daily and Flying Solo.

  • Our growing team of over 25 full-time media professionals bring a wide range of experience and expertise to any project, with backgrounds in journalism, video production, digital marketing, finance, creative industries, startups and small business. We can’t wait to see what the future holds!

  • As our publishing network grew, so did our office space. We moved into our brand new office including video studio in Barangaroo. This increased our internal video capabilities and was used to shoot Kochie’s Business Builders and Startup Daily TV.

  • In light of the changing business environment and increased focus on supporting local businesses, we launched Small Business First, a mini-series on Kochie’s Business Builders and an online network for small business owners to promote their businesses. Take a look at Small Business First here.

Our Management Team

David Koch

Executive Chairman

David Koch

Executive Chairman

David Koch is Executive Chairman of Pinstripe Media and one of Australia's foremost business and finance commentators. Alongside his roles as host of Sunrise and President of Port Adelaide Football Club, David has been a small business owner for 30 years, and was a director of the NSW Small Business Development Corporation for 6 years. He is patron of the Youth off The Streets managed Koch Centre For Youth at Macquarie Fields.
To discuss partnership opportunities with David, from speaking engagement to campaigns, click the icon below or email [email protected]

AJ Koch

General Manager

AJ Koch

General Manager

Responsible for overseeing major commercial partnerships, AJ has grown Pinstripe Media from a small family business to a 25-person strong enterprise. With a background in TV production, journalism and media, AJ has proven skills in creating engaging content that connects with business owners. He's also fluent in Spanish and has a penchant for Mexican food and top shelf tequila.

Sam Brown

Head of Operations

Sam Brown

Head of Operations

Sam started her career at Sky News in Sydney and moved to Hong Kong for Bloomberg Television, where she reported on Asian equities in the years leading up to the GFC. More recently, Sam has managed Pinstripe's Asian-based projects including the AMEX Knowledge Centre and the first two series of the Airport Economist. Sam also developed our Kochie’s Money Makeover course and has written five books on topics from teen money management to women’s financial independence. She has 3 kids, loves running half marathons and thinks she is good at karaoke.

Ella Walsh

Editorial Director

Ella Walsh

Editorial Director

Ella is an experienced editorial professional, leading the Pinstripe Media network of brands and its team of editors and content creators. Having overseen the rapid growth of various digital publishers including Kidspot and Babyology, she brings a wealth of knowledge in how to engage audiences the right way.

Clients? We prefer partners

Have a project or an idea you'd like to chat about? Interested in what Pinstripe Media can do for you? Get in touch