Campaign summary

Major content campaign helping small businesses in crisis

When COVID-19 started causing havoc across the small business community, we knew we had to do whatever we could to help our community of business owners survive the pandemic. This meant reliable news and information to help keep their doors open, but also more tangible ways to keep their business afloat.

So we launched Small Business First, a powerful campaign that had a real impact on the businesses involved. It included:

  • 8-part TV series on Channel 7 with expert interviews and inspiring stories
  • Digital directory with free profiles for small businesses to extend offers and info to audiences
  • Weekly Podcast series speaking to genuine business supporters
  • Always-on editorial with daily news and helpful guides

Brand Partners

We worked collaboratively with a fantastic group of partners who sponsored the campaign with genuine enthusiasm and support for our audience

- Google
- Salesforce
- Canva
- MYOB
- ScotPac
- Yellow
- NSW Government

Top-line Results

1.1 million TV viewers
2,600 small business directory members
600k digital content engagements

Episode Example

Take a look at one of our episodes of the Small Business TV program that aired on Channel 7 to an average of 130,000 viewers per episode.

Let's work together

Looking to bring your next project to life? We'd love to hear from you!

Have a question?

Get in touch! We'd love to hear from you.

Phone
(02) 8004 6464
Email
partnerships@pinstripemedia.com.au
Find Us
Level 22,
International Tower 3,
Barangaroo NSW 2000
Opening Hours
Monday to Friday
8:30am - 5:30pm