This year, our flagship Kochie’s Business Builders television program is celebrating its 11th successive year on air.
The program has been one of few business shows to achieve success on a free-to-air channel, let alone for such a long period of time, and has developed lasting relationships not only with its audience, but with corporate partners such as NAB and Australia Post.
The program is hosted by David Koch and features various segments throughout the show which focus on different small business issues, bringing in experts to work with business owners from across the country and provide helpful insights. Over the years they’ve spoken to just about every home-grown success story, from pre-success Adriano Zumbo and Naomi Simson, to juggernauts Ruslan Kogan, Peter Alexander, and The Wiggles.
“I just love small businesses in Australia” says David Koch. “I love their passion, their humility, and their dedication. This show has always been about educating and inspiring business owners, and celebrating the success stories. Everyone loves talking about how important small businesses are. But the reality is it’s a struggle. We’ve always wanted to make a show that is just for them, designed to help them succeed”.
Having always been a brand-funded program, Kochie’s Business Builders has evolved the way it integrates its sponsors over the years to focus more on a branded content marketing approach as opposed to the advertorial approach from the early years of the show. Major partners such as NAB, Australia Post, and Intel have the opportunity to not only feature some of their customers and their stories, but also their own personnel appearing as experts.
“Congratulations to Kochie’s Business Builders on this milestone. NAB is proud to have been a partner since 2011, we believe the KBB team, like NAB, lives and breathes small business being one themselves and shine a great spotlight on Australian businesses to celebrate and share their achievements.” – Michael Nearhos, GM Brand Experience, NAB.
Kochie’s Business Builders, which has always had a weekend daytime slot between October and April, regularly averages between 150,000 and 200,000 viewers per episode, along with a strong digital following on the website, which sponsors also get featured across with display and other native and branded content.