Australia’s leading website for startups, innovation and tech sector news,, has appointed Simon Thomsen as editor to lead the title during the most exciting era for Australian and New Zealand entrepreneurs and innovators.

Thomsen was most recently associate editor at Business Insider Australia. He’s previously been a restaurant critic for Fairfax and News, editor of the Good Food Guide and a newspaper proprietor and editor.

Thomsen has been consulting to Startup Daily since May and joins the brand full time from July 22.

“One of the many things that has impressed me over the last few months is how passionate the startup ecosystem is about as a hub for sharing and celebrating its achievements,” Thomsen said.

“I’ve been meeting with multiple leaders in the startup community in recent weeks and their enthusiasm has inspired me to take Startup Daily to the next level in both representing the sector and telling its stories.”

Chairman David Koch said: “I’m delighted that Simon has agreed to join the Pinstripe Media team as editor of StartUp Daily. He brings an enormous amount of business and journalistic experience ranging from his time at Business Insider, through to editing the Good Food Guide and his time at Australian Business.

“Startup Daily is a critical newsbreaker and thought leader within the startup, innovation and tech community. It plays such an important role in covering what is fast becoming the dynamic future of business and the economy.

“Simon’s passion and experience will continue to cement Startup Daily’s important role in the community.”

Simon can be contacted on [email protected] was founded in 2012 and acquired by Pinstripe Media in 2017. Startup Daily joins the Pinstripe Media network alongside Kochie’s Business Builders, Flying Solo and Small Business First.

AJ Koch

Responsible for overseeing content production, advertising and operations, AJ has grown Pinstripe Media from a small family business to a 25-person strong enterprise. With a background in TV production, journalism and media, AJ has proven skills in creating engaging content that connects with business owners. He's also fluent in Spanish and has a penchant for Mexican food and top shelf tequila.