About 12 months ago, Pinstripe Media got involved with a new Australian startup called ausbiz. It would change the way Startup Daily approaches news.
Founded by Kylie Merritt, the former CEO of the now defunct business channel, Your Money, ausbiz set out to rewrite the media rules with a free TV streaming service. This week it celebrated six months on air, streaming more than eight hours of live TV talking markets, investments, the ASX and companies daily.
Since kicking off in March, just as the pandemic began to bite, the growth of ausbiz has been phenomenal, with more than 21,000 subscribers (if you’re not one already, do it – it’s free) and more than 1.1 million views (around half the streams are live, the other half via video on demand). In that short time, the small team has produced more than 5,500 live interviews.
Even more remarkably, viewers are watching the live stream for an average of 30-minutes – that’s more than competitive with industry averages.
In late 2019, we started talking about bringing Startup Daily to the small screen. The idea was we’d do a small 15-minute show after the ASX closed. It turned out to be something much bigger
Now, the Startup Daily show is a prime time 60-minute celebration of the startup ecosystem at 2pm daily on ausbiz.com.au. Produced in our Sydney video studio, we talk to venture capital investors, the CEOs of ASX-listed tech companies worth billions of dollars, founders who’ve built big or are dreaming big, and so many others that form part of the business journey.
Each day we talk to between 6-8 guests – that’s 30 to 40 a week – about what they’re doing. Some of the startups have just developed their idea. Others have just landed hundreds of millions of dollars in investment funding. It’s fast-paced, we like to have fun, and get inside the minds of some of the most entrepreneurial brains in business for their insights. In 2020, it’s been even more welcome because startup founders by their very nature brim with optimism, and as you talk to them, it’s infectious.
Amid so much bad news this year, for an hour every day we tell upbeat, inspiring stories.
The Startup Daily show gives us a USP over our competitors in online publishing. We complement the stories on the site with the stories on the show, bolstering the reach and exposure for both. We’re also strongly aligned on audience in terms of our largest demographic – the 25-34 age group. On the Startup Daily website in 2020, the 25-34s represent 36.5% of the audience, followed by the 35-44s at 20%. One thing I’m very proud of considering is the strong female readership at 58.2% male/41.8% female on the site in 2020.
On the Startup Daily show, we champion women in startups and the tech sector, from engineers to rocket scientists and CEOs. Just this week, we Kate on the show. Her startup, Scrunchie Munchies, is two years old. She’s now 13, and like many, had to pivot during the coronavirus pandemic after losing her market overnight, producing face masks instead.
She’s such an impressive young lady, brimming with the entrepreneurial spirit that embodies Startup Daily.
Pinstripe Media
Pinstripe Media is Australia’s premier media agency specialising in the startup, small business and personal finance sectors. Our publishing network of owned brands reaches over 300,000 Australians every month, and includes Kochie's Business Builders, Australia's number one small business TV show and website.