Campaign summary
Your Best Interests
The Association of Financial Advisers (AFA) engaged us to create regular, ongoing personal finance content that helps people manage their money better.
Written by AFA members and experts and published by Pinstripe Media, the Your Best Interests (YBI) digital magazine and content hub helps readers secure their financial wellbeing.
Each month, industry insiders deliver articles and tips, answer readers’ questions and offer real world stories on how to budget better, save for the future, and understand investment and finance basics.
Amplified across multiple channels
The content is distributed via AFA’s owned channels and amplified across existing Pinstripe channels including Kochie’s Business Builders website, television assets and social media communities (paid and organic).
Extremely positive feedback
“Pinstripe Media has helped the AFA make great strides in the consumer space. With their help we successfully launched our YBI (Your Best Interests) monthly e-magazine and content hub which has received extremely positive feedback from our members.”
~ Karen Tinnelly, Marketing & Engagement Manager, AFA.
Brief
Reach, educate and engage consumers with relevant, insightful and original personal finance content across multiple channels.
Deliverables
Pinstripe Media is responsible for content strategy, editorial direction, writing, design, production, distribution and promotion of the digital magazine and content hub. The magazine is produced monthly along with several original articles as well as regular website updates covering the theme of personal finance for consumers.
Results
Since coming on board, Pinstripe Media has overseen significant performance improvements:
• 125% increase in traffic
• 129% increase in ad clicks
• 122% increase in organic social media
• 36% reduction in cost per click
Leveraging Pinstripe’s expertise
We know personal finance
Pinstripe Media boasts an extensive network of personal finance and small business titles and has been publishing content in these areas for over 10 years. When you work with us, not only do you get expert content, you have access to an existing audience to share your message. We cover all mediums including articles, video, podcasts, online training, forums, webinars, email newsletters, social media and live events.
"The creation of the digital magazine and content hub was an easy process with the support from the Pinstripe Team. The content they created was relevant and well received. Their guidance in this space was excellent."
~ Karen Tinnelly, Marketing & Engagement Manager, AFA
Let's work together
Looking to bring your next project to life? We'd love to hear from you!
Have a question?
Get in touch! We'd love to hear from you.
Phone
(02) 8004 6464Find Us
Level 22,International Tower 3,
Barangaroo NSW 2000
Opening Hours
Monday to Friday8:30am - 5:30pm