Campaign summary

Moula: Backing Good Business

Moula helps business owners in Australia access the funding they need to grow without weeks of paperwork, hassle, and hurdles. They use data to assess your loan application, to keep things fast and painless.

To launch their new brand, Moula engaged Pinstripe Media as their content and video marketing partner from strategy and creative through to video production, project management and performance tracking.

Content for all occasions

From animated graphic explainers to humorous pre-roll video ads and customer stories, we created a wide range of video marketing executions balancing education, humour, entertainment and branding.

Never work with animals

In the spirit of creativity and ‘doing what it takes’, our crew shared the shoots with a donkey. This was a challenge and a joy – did we mention this was a challenge?!?


As an innovator in the finance space, Moula needed a memorable and creative way to cut through and reach busy business owners in a crowded and sometimes confusing finance sector.


Moula had four key objectives:
1. Grab the attention of decision makers
2. Increase brand awareness
3. Educate the market on the new benefits
4. Drive website traffic and generate leads


Pinstripe Media created and executed a 3-month video marketing campaign including educational explainer videos, YouTube pre-roll advertisements, editorial and social media graphics, including a paid and organic amplification strategy for the content.

With some 200,000 video views over the campaign period the message struck a chord with the audience, delivering significant awareness, site traffic and leads.

The proof is in the pudding

200,000 views across 10 videos

Leveraging the Pinstripe network

Talk directly to small business owners

Pinstripe Media boasts an extensive network in the Australian small business community across multiple titles – from startup and micro through to SME – and has been developing content marketing strategies for business owners for over 10 years. So not only do you get expert content, you have access to an existing audience to share your message. We cover all mediums including articles, video, podcasts, online training, forums, webinars, email newsletters, social media and live events.

Let's work together

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